Michelle is the creative force behind the brand's visual identity. Her award-winning portfolio includes collaborations with prestigious brands like Middle East Airlines and the United Nations. Her innovative approach and attention to detail craft compelling visual narratives for restaurants.

Georges holds extensive expertise in the food and beverage industry, establishing and overseeing numerous successful brands. With oversight of 16 IHG Dubai outlets, he managed sizable teams and consistently achieved monthly turnovers exceeding 5 million. Georges imparts valuable insights from his experience to effectively guide brands.

Khaled excels in creating engaging marketing and social media campaigns to maintain maximum restaurant capacity. He founded Mindtrip, a successful agency empowering businesses across industries to realize their brand potential.

Chef Danny is a visionary known for pioneering food trends. With over 15 years of culinary experience, he's established restaurants across the Middle East, Asia, and Africa. His roles at Gaucho Dubai and Nusret contributed significantly to culinary advancements.

Ghassan, CEO of Jidar Consulting, is a revered figure in the F&B industry with over 30 years of experience. He introduced franchising concepts in various regions, leading business development, acquisitions, and market expansions for numerous F&B brands.

Richal brings extensive finance and budgeting experience to the table. With a passion for F&B, he founded F&B Finance Pro, offering tailored financial solutions for businesses in the industry.